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Warner Bros. Discovery Global Consumer Products has joined forces with Hungarian craft brewery Mad Scientist to create a series of beers inspired by the HBO series “House of the Dragon”. This collaboration celebrates the recent launch of the MAX streaming service in Hungary.
The partnership, backed by a long-term licensing agreement, aims to support the premieres of upcoming Warner Bros. Discovery series and films. To kick off this collaboration and celebrate the MAX launch, Mad Scientist has crafted two special beers, timed perfectly with the anticipation for the second season of “House of the Dragon.” The beers, embodying the show’s core theme that “everyone must choose,” have been developed with the support of Elc Brands, Warner Bros. Discovery Global Consumer Products’ local agency.
The first beer, named Green Council, is inspired by those who support King Aegon II as the rightful heir. Described as a fresh, 6.3% ABV, greenish-hazy New England pale ale, it caters to the fans of the firstborn son. The second beer, Black Council, is inspired by Rhaenyra Targaryen and her supporters in the battle for the Iron Throne. This fiery 7% ABV stout, infused with cinnamon and chili, is perfect for those who enjoy a spicy, dragon’s breath-like flavor.
Mad Scientist’s founder and CEO, Tamás Szilágyi, expressed his excitement about the collaboration: “We have always looked forward to the opportunity to work with a major company like Warner Bros. Discovery Global Consumer Products. It’s not just about the opportunity itself but proving that even small companies like ours can achieve this.”
Francois Simonetta of Warner Bros. Discovery Global Consumer Products added, “We are thrilled about the agreement with Mad Scientist. We can leverage WBD’s strength to support and nurture this partnership. ‘House of the Dragon’ is just the first step in our long-term agreement, and we can’t wait to show fans what else Mad Scientist has in store.”
