Studios and streaming services joining the rainbow
Lucasfilm has unveiled a brand-new logo to honor the LGBTQ community – streaming services celebrating with film and TV series highlighting LGBTQIA+ creators.
Pride month is celebrated every June as a tribute to those who were involved in the Stonewall Riots. The company, best known for the “Indiana Jones” and “Star Wars” franchises, changed all of their social media profile pictures to a brand new rainbow logo, drawing praise from many of its fans. J.J. Abrams, director of “The Force Awakens” and the “Rise of Skywalker”, has previously gone on the record to say he hopes to introduce an openly gay character into the franchise sooner than later:
“Of course! When I talk about inclusivity, it’s not excluding gay characters. It’s about inclusivity. In fact, I would love it. To me, the fun of “Star Wars” is the glory of possibility. So it seems insanely narrow-minded and counterintuitive to say that there wouldn’t be a homosexual character in that world.”
Disney also launched a rainbow Disney collection, offering vibrant face masks, T-shirts, stuffed animals, and more. The brand has also pledged to support a variety of domestic and international LGBTQ organizations, including ARELAS, a Spanish association offering resources to trans youth, as well as Nijiiro Diversity, a nonprofit organization in Japan focused on reducing LGBTQ discrimination in the workplace, and others.
In celebration of Pride 2022, HBO Max has officially announced the launch of a new spotlight page called Shine On, which features a list of curated film and TV lineups that gives highlight to LGBTQIA+ stories, characters, and creators. In addition, viewers will get exclusive access to concerts, never before seen clips, and interviews within their “Your Pass to Pride 2021” collection, produced by Human by Orientation throughout the month.
Similarly to HBO Max, Netflix celebrates Pride with their Pride Month collection, which features shows, movies and specials for, by and about the LGBTQ community.
Amazon plans to celebrate Pride Month with dozens of curated film and music series, reading lists, shopping experiences. Prime Video has a dedicated landing page with a curated selection of movies and series to honor Pride Month. The collection, titled “Live Out Loud,” celebrates and highlights LGBTQIA+ creators, actors, producers, writers, and filmmakers. Amazon Live is launching its first-ever Pride Festival from 3-6 p.m. ET on June 10-11, with a wide selection of notable influencers and tastemakers going live to discuss how they show their Pride, along with their picks in fashion, beauty, books, movies, and TV.