Space Jam: A New Legacy exceeds Warner Bros. expectations

Malcolm D. Lee’s film is set to be a blockbuster after Space Jam 2 opened better than its predecessor. LeBron James and Bugs Bunny really outdid themselves.

“Space Jam: A New Legacy” scored the biggest opening for a family title in the pandemic-era despite poor reviews.

The movie just came in under $55 million globally. In one weekend alone, the film has made back a little over a third of its original $150 million budget.

The movie was visited by an ethnically diverse audience. Among ticket buyers, 61 percent were under 25, including 49 percent under 17. The film skewed male overall (54 percent).

Caucasians made up 35 percent, followed by African Americans (31 percent), Latinos (27 percent), Asians (4 percent and Native Americans/Other (3 percent).

“Black Widow” fell back to second place, after the unexpected opening of “Space Jam: A New Legacy”. The difference was probably the strong family turnout for “Space Jam”, which was the more family friendly out of the two.

“Black Widow” is till going strong with another $26.3M in profits on its second weekend. That puts the Marvel cinematic blockbuster at a grand total of $132M in domestic ticket sales since its debut.

In “Space Jam: A New Legacy” James encounters a plethora of classic Warner Bros. characters. Michael Jordan starred in the first “Space Jam”, which debuted to roughly $27 million without adjusting for inflation.