Keith Lutz | May 5, 2021 | 0
Netflix no longer needs outside help
Netflix surpasses their dream limit of 200 million subscribers. Netflix grew much more than expected with 2.5 million new users in the last quarter of 2020, bringing the total number of members to more than 203.6 million by the end of the year, according to the streaming company’s last quarterly financial report.
2020 is undoubtedly the company’s most successful year, with restrictions imposed by the virus that forced cinemas to close for most of the year, and people preferred streaming during the quarantine. This process will continue to be strong in Netflix’s data since The Queen’s Gambit (62 million) and also Bridgerton (63 million) produced incredible numbers in terms of audience.
This year’s „rookie”, Lupin also produced astonishing numbers.
Based on at least five-minute-long views per person, the adventure of master thief Omar Sy has already exceeded 70 million views. We’ll see later how these trends affect the current viewership of this year’s film and series offerings.
However, Netflix itself acknowledges that in 2021 it is unlikely to see as much net subscriber growth in quarterly breakdowns as we could see in 2020. The company expanded with a total of 8.5 million paid (net) users in the fourth quarter, bringing a record 37 million new memberships in 2020.
Based on the above, Netflix was able to post $25 billion in annual revenue. What is remarkable is that the company’s executives have informed shareholders that they no longer need external financing for day-to-day operations, which means in ordinary language that Netflix no longer needs significant amounts from investors, they can finance their own program productions.